The Time New York

Located in the heart of Times Square at 224 West 49th Street is The Time New York – an urban oasis providing both shelter from the hustle and bustle of Times Square, as well as the ideal headquarter space for a busy night out on the Great White Way.

Since its inception, The Time New York has been regarded as a sanctuary from the busy streets of New York and underscoring that notion is a recent renovation by the Rockwell Group.

Inspired by the element of time and sometimes, lack thereof, this property manages to hit the snooze button and suspend time from a distance. Enlisting the help of monochromatic pastels and soft watercolor texture, the godly and dramatic elements of time make their appearance in all 193 rooms of the hotel. Despite busy Broadway nearby, time transcends and, ultimately, wins as a stay at The Time New York almost always means quietly watching some of the busiest streets below from a surrealist day dream.

If adventure and play are more of your thing, no worries, as there are several world-class options just steps from your door. Enjoy a cocktail or two at the opulent LeGrande Lounge, just off the hotel’s lobby. Discover the many layers of this beautiful space in a dimly-lit, barely there way! Ideal for a night cap or lingering conversation.

If the mood strikes (and, by that, we mean hunger), take a walk downstairs and discover delicious cuisine inspired by Northern Italy and brought to you by Serafina (the hotel’s partner restaurant and your response to room service – #yum). Conceived by long time friends Vittorio Assaf and Fabio Granato while lost at sea, this small chain restaurant with outposts throughout the globe is known for its colorful walls, unique design and vibrant ambiance, as well as for its extensive menu serving up an excellent variety of thin-crust pizzas and mouthwatering pastas.

If you find yourself needing some razzle dazzle after dinner, go check out a show. Both the Ambassador Theatre (re: Chicago the Musical) and the Eugene O’Neill Theatre (re: The Book of Mormon) are located just steps from the hotel. However, no matter what you do, prepare for magic – it is New York after all.

After you’re done exploring the Crossroads of the World, return home as you left it and continue to indulge in the ultimate luxury of all: time.

Serafina at The Time New York

Located in the heart of Times Square at 224 West 49th Street is Serafina at The Time New York – a restaurant as chic as it is delicious. Conceived by long time friends Vittorio Assaf and Fabio Granato while lost at sea, this small chain restaurant with outposts throughout the globe is known for its colorful walls, unique design and vibrant ambiance, as well as for its extensive menu serving up an excellent variety of thin-crust pizzas and mouthwatering pastas from Northern Italy.

Whether you’re in New York City for a day, a month or a year, make sure to add this decadent, yet accessible restaurant to your itinerary. If you’re a local needing a break from the hustle and bustle of Times Square or just out of work, pop in for a drink and relax in the sexy, cool environment of the bar while watching the world go by from off the sidewalk. Located directly across the street from the Ambassador Theatre (re: Chicago the Musical) and next door to the Eugene O’Neill Theatre (re: The Book of Mormon), Serafina at The Time New York is the perfect option for a Broadway date night or for anyone looking to discover the Great White Way. If you’re planning on dinner before watching a show, make reservations as this location gets very busy with theater goers and diners prior to showtime. Otherwise, stop by after the curtains go up for a more relaxed and intimate dining experience.

Overall, Serafina at The Time New York is the perfect dining destination for both happenin’ and hungry locals, as well as out-of-towners looking for a Broadway kick. Serving up good eats with minimal fuss and in a beautiful setting, this staple eatery is the right combination of casual and cool + swank and sophistication. Bon appetit!

Crossroads of the World

New York, I love you. I take you as you are. Your magic and your mayhem, your real and your surreal.

In 1524, it was Italian explorer Giovanni da Verrazano who first discovered New York Harbor and the area, presently, referred to as New York City. Commissioned by the French to find a route to Asia, for the purposes of trade, da Verrazzano sailed up and down the North American East Coast for several weeks to no avail. It was his belief that a passageway connecting to the Pacific Ocean could be found by sailing West. Instead, what he found was a New World consisting of strange people and uncharted territories. Da Verrazano would not stay long and New York City would remain quiet for the Lenape people, but that would soon change one hundred years later…

In 1624, the Dutch West India Company sent 30 families to live and work in a settlement on Governor’s Island, initially called Nutten Island. There, they set up trading posts and traded furs. In 1626, Peter Minuit, governor general of the settlement, bought the larger island of Manhattan from the Native Americans for about $24 in tools, farming equipment, cloth and shell beads. Soon after, the settlers moved to the area, now, referred to as Lower Manhattan and renamed their new territory, New Amsterdam. At the time, there were less than 300 people living in New Amsterdam, but, as we know, the population would grow quickly and the city would, eventually, become as dynamic as its history.

Today, more than 8 million people live in the city’s five boroughs and as many as 800 languages are spoken in the City of New York, making it the most linguistically diverse city in the world. Furthermore, New York City is not only the most densely populated city in the United States, but it is also one of the few cities, where the majority of residents are from an ethnic minority. Considered to be the cultural and financial capital of the world, as well as a global leader in thought, art, culture, media and finance, the American dream lives on and the streets of New York continue to represent a Wild West of opportunity for both residents and newcomers.